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Whitepapers and Social Networking Resources

Social Networking Resources



Corporate Communication and the Facebook Generation
They're called The Facebook Generation -- and they don't use email any more than you use a rotary phone.
They communicate through social networks, post status updates on Twitter, and share their thoughts on their personal blogs. They are dynamic, collaborative, and innovative - and they are transforming the corporate communication landscape.
Download this whitepaper to learn why using social networks for corporate communication can help you increase readership, spark employee engagement, and maintain message consistency.


10 Things the CIO Should Know When Launching an Internal Social Network
In what capacity should CIOs - who continually have to balance the enterprise needs of security, privacy, and moderation with the demands of end-users - integrate social networking into their 2010 strategies?

Download this whitepaper to learn ten key issues every CIO should know when evaluating the deployment of an internal social network within their enterprise.


Retail Social Networking Whitepaper
Leveraging Employee Social Networks to Improve Retail Performance

If you're a large retail organization, there's immense opportunity to provide better customer experiences and enhance competitiveness by leveraging an under-utilized asset: your employees. Learn how retailers like The Home Depot are tapping into the knowledge and expertise that already exists inside the organization. This whitepaper will help you learn how to create a customer-centric culture and achieve significant improvements in four key areas of business: Store Operations, Customer Experience, Merchandising & Planning, and Product Development.


Enterprise Social Networks and Employee Innovation
How companies like The Home Depot, Wells Fargo, and Ingram Micro Use Internal Social Networking to Energize their Employee Base and Improve Performance

New to Internal Social Networking? This whitepaper introduces you to the concept of internal social networking and provides suggestions for securing buy-in and gaining adoption.

When Companies Need More than Facebook, LinkedIn and Twitter
When Public Social Networking Makes Sense and How an Internal Social Network is a Competitive Advantage

The term "social networking" is used to describe many things -- from business networking sites like LinkedIn, to social connection sites like Facebook, to “hybrid” social networks like the micro-blogging platform Twitter. For professionals looking to better understand how these tools fit into their business, these broad descriptions can be confusing. This whitepaper helps you understand the benefits of both public social tools and private, internal tools.


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